Special Award Workwear Couture
LIVE: July 5, 2021 / 7–7:30 pm CET
Strauss magnetises the fashion world - for the first time, based on the theme “It’s a magnetic world”, Strauss presents the Special Award Workwear Couture prize in the context of the internationally significant European Fashion Award FASH.
Our theme: Workwear can be function and fashion. This requires spirit and skill, imagination and mechanical implementation. With our award, we want to promote a new generation of tailor artists.
We will stream the award presentation from the new powerhouse of the fashion industry - Frankfurt / Main. The design talents will showcase their Magnetic Statement pieces at Osthafen. The high-calibre jury (consisting of Couturier Kerstin Strauss, Art Director and creator of the digital character @noonouri, Joerg Zuber and other) will rate specifically the implementation, the functionality as well as the sustainability of the designs.