German Sustain Concept
Promoting young talent and sustainable commitment: With this project the FCG GERMAN SUSTAIN CONCEPT (GSC) started at the beginning of 2019. The support program, initiated by the Fashion Council Germany and its partners Bikini Berlin and Neonyt supported four young talents from the field of sustainable design in the disciplines of personal development, sourcing, distribution, marketing and business. During this period, the participating brands will go through multi-stage coaching and be part of a wide range of presentation opportunities.
“Since the founding of the Fashion Council Germany, sustainability has been one of the main pillars in the area of education, because the topic is no longer a niche or marketing argument. Rather, it is a prerequisite for a promising business model in a globally active market. In the two-year promotional program, we would like to use multi-stage coaching along the value chain to enable the participants to establish themselves successfully and internationally competitively on the market in the long term. For a future in which sustainability will clearly determine the everyday life of the fashion industry.”
Lara Krude creates collections based on bold silhouettes and traditional craftsmanship while leaving room for the body and the material itself. The label stands for an uncomplicated elegance and abstract femininity with timeless pieces that help women feel like the best version of themselves – strong, independent and always curious.
The ambition of working title has always been to design clothes that can accompany the wearer for a long time: comfortable, natural, effortless design for the modern sophisticate. Minimalistic cuts with distinctive creative elements make the ideal day to evening apparel.
The designs of working title are inspired by art and architecture but also by random discovery.
“working title believes in seasonless and timeless styles that are meant to build a wardrobe and that can accompany the wearer for a long time.”
Oftt is a sustainable collection of ten clothes you wear often. We focus on mindful consumption with conscious designs made to last. We honour craftmanship with lasting quality at the right price. We aim to simplify your wardrobe with clothes you actually wear.
“In essence, I’ve created an anti-consumerist fashion brand – the idea of buying less and wearing more often.”
NANA BODYWEAR is a young comfortwear brand that is completely data-driven and customer-centric, aiming to offer a fully personalized and sustainable approach.