Born from the intuition of Marco Marchi, Liu Jo was founded in 1995 in Carpi, Italian area of excellence for knits. Its creative philosophy is devoted to the enhancement of the natural femininity of every woman, expressed through a refined and glamorous style. Thanks to a multibrand strategy capable of structuring a complete offer of total look, today Liu Jo is present in 50 countries through a distribution network including over 480 mono-brand points of sales and 5300 multi-brand points of sales worldwide.

“Since as early as 2016, Liu Jo has been taking part in all PREMIUM shows in Berlin till the time Covid unfortunately disrupted the world’s way of doing business in the fashion world, forcing everyone to resort to digital tools to showcase their collections and get orders: digital technology has undoubtedly been a great opportunity at such a hard time and will keep being so in the future as well, since it is by now an integral part of the way of doing business in the fashion world as well. The FFW Studio Tradeshow Channel is an example of the way digital technology is definitely a great, innovative opportunity.

Nicoletta Stermieri

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