09.07.21

FFW STUDIO cements Frankfurt as the new hotspot of the international fashion industry

Five days of digital Frankfurt Fashion Week: following a week of inspiring talks, virtual conferences and numerous live performances, the first edition of the FFW STUDIO ends today. And the feedback from the industry is unanimous: Frankfurt is more than delivering on its promise to become the place to be for the forward-looking and progressive fashion and textile industry. A summary and a look ahead. 

Frankfurt am Main, 9 July 2021
. 25,000 visitors on five days from 60 countries – the digital edition of the new Frankfurt Fashion Week was a huge success. From 5-9 July 2021, the FFW STUDIO offered topical, forward-looking fashion content in its most concentrated form: three conferences, over 60 panels, more than 72 hours of discussions, talks and presentations with more than 150 speakers and digital contributions from around 20 game-changing brands showed that the fashion and creative world is ready to take the necessary steps to successfully drive forward the transformation of the industry. The contents of the FFW STUDIO will continue to be available online as a series of on-demand videos.

Over 40 hours, the multidisciplinary, international conference formats “The New European Bauhaus – Werkstatt der Zukunft”, organised by the Fashion Council Germany in cooperation with Frankfurt Fashion Week, the “Frankfurt Fashion SDG Summit presented by Conscious Fashion Campaign” in cooperation with the United Nations Office for Partnerships and Messe Frankfurt’s Neonyt conference “Fashionsustain” provided live streams of deep dives, debates and insights into the two overarching themes of the new Frankfurt Fashion Week: Sustainability and Digitisation, in combination with the latest trends, designs and styles. 

Phygital, on point, up to the minute
Frankfurt Fashion Week sees itself as a meeting place for progressive, innovative thinking and a contemporary aesthetic: following its premiere, which was forced entirely online as a result of COVID, it will be bringing together the entire industry in Frankfurt from 17-21 January 2022 as a phygital experience for the first time – both on-site and online. The digital FFW STUDIO will be permanently integrated into Frankfurt’s holistic Fashion Week ecosystem, which consists of contemporary tradeshow concepts, multidisciplinary conferences, innovative runway formats, the activation of public spaces and a connecting platform concept. 

“The fashion and textile industry needs to find new ways forward. It needs new openings, new solutions and new inspiration. The Fashion Week system will only be able to survive if what we have started here in Frankfurt proves to be successful: partnerships between competitors, partnerships with the urban community and policymakers, and partnerships with global institutions, campaigns and associations. A holistic ecosystem that brings together business interests, knowledge transfer, innovations, orientation, networking and of course fashion and design,” says Detlef Braun, Member of the Executive Board of Messe Frankfurt.

Anita Tillmann, Managing Partner of the Premium Group, adds: “Hybrid tradeshows and Fashion Weeks are the future. In-person trade fairs, conferences or showcases without any digital elements are becoming outdated. This is a trend that was already beginning to emerge before the coronavirus pandemic. Being forced to postpone the shows until January 2022 sped up this process for us. We developed and implemented the digital core of Frankfurt Fashion Week, the FFW STUDIO, in next to no time. I am incredibly impressed by what we and our teams here have achieved together so quickly and under such challenging conditions. And now we are pulling out all the stops to build on this initial success in Frankfurt in January 2022 and to have a place where the entire sector can finally come together again. ‘Optimism is a muscle that can be trained’ is a phrase that I've been saying a lot over the past week – we have trained extensively in recent months and now want to channel this optimism into our wonderful industry so that it can start up again as soon as possible.”

And to do this, Frankfurt Fashion Week wants to bring all fashion and textile industry stakeholders together: from top managers and decision-makers to buyers, product managers and designers. This is why the entire value chain in Frankfurt needs to be combined – as well as presenting fashion in the runway shows and collections that are central to any Fashion Week, innovative upstream suppliers and ingredient brands from raw materials, manufacturing and services need to be integrated into the FFW ecosystem.

As Detlef Braun explains: “Our visitors and exhibitors have long since reached this conclusion. Many successful fashion labels are now vertically integrated, direct-to-consumer and therefore ‘phygital’ retailers. At the same time, retailers are integrating upstream by creating their own brands. A one-dimensional Fashion Week covering just one stage in the value chain – e.g. the end clothing product – is no longer representative. We see the new Frankfurt Fashion Week as a multidimensional ecosystem that recreates the entire value chain – all types of womenswear and menswear from streetwear to luxury – and brings it together under one roof.”

The two pivotal topics for the industry: sustainability & digitisation, and a promising look ahead to January 2022
Social supply chains, traceability, fair production conditions, virtual fashion, blockchain, glocal collaborations, phygital retail and state-of-the-art material innovations – the varied line-up shone a spotlight on the diversity and spectrum of the topics and challenges currently affecting the fashion world. “Fashion is a global industry that employs millions of people. It has a significant influence on both economic growth and the use of raw materials. We are welcoming the fashion industry’s efforts to question its work practices and pursue innovative paths to preserve resources, improve working conditions and wages and to help achieve the Sustainable Development Goals,” said Esther Pan Sloane, Head of Partnerships, Policy and Communications at the UN Capital Development Fund. She was part of the Global State of Fashion panel, one of the highlights of the Frankfurt Fashion SDG Summit.

With an unparalleled concentration of topics and contents relevant to the fashion and textile industry, the digital kick-off of the new Frankfurt Fashion Week has set benchmarks internationally and is already building up anticipation for the next edition of FFW, which will be taking place from 17-21 January 2022 in the metropolis on the River Main. In-person tradeshows, conferences, showcases and events are finally being planned again for this coming January – pandemic regulations and conditions permitting. All videos from the FFW STUDIO, which drew to a close today, will now be made available: successively and on-demand on www.frankfurt.fashion. With valuable insights into the transformation of the industry, this will bridge the gap until the next instalment of Frankfurt Fashion Week.

With an unparalleled concentration of topics and contents relevant to the fashion and textile industry, the digital kick-off of the new Frankfurt Fashion Week has set benchmarks internationally and is already building up anticipation for the next edition of FFW, which will be taking place from 17-21 January 2022 in the metropolis on the River Main. In-person tradeshows, conferences, showcases and events are finally being planned again for this coming January – pandemic regulations and conditions permitting. All videos from the FFW STUDIO, which drew to a close today, will now be made available: successively and on-demand on www.frankfurt.fashion. With valuable insights into the transformation of the industry, this will bridge the gap until the next instalment of Frankfurt Fashion Week.

The initiators of Frankfurt Fashion Week – Messe Frankfurt and the Premium Group – will not only be holding their existing Premium, Seek and Neonyt tradeshows and conferences in Frankfurt, but also launching additonal tradeshow formats for the fashion community.

Participants in the FFW STUDIO included:
3mbassy, Breuninger, British Fashion Council, Burda, Camera Nazionale della Moda Italiàna, Candiani, Capital, Chiemsee, Chloe, Condé Nast, Conscious Fashion Campaign, Council Of Fashion Designers of America, Deutsche Telekom, Deutscher Fachverlag, Der Spiegel, DiplomacyStudio, Ecoalf, Engelbert Strauss, Esther Perbandt, Euratex, Euretco Fashion, Fashion United, Fédération de la Haute Couture et de la mode, Fridays For Future, Fashion Council Germany, Fashion For Good, FAZ Quarterly, Global Fashion Agenda, Grüner Knopf, H&M, Heron Preston, Jil Sander, Lectra, Lenzing, London College of Fashion, Lukso Blockchain, LVHM, Marc O’Polo, MCM, Mytheresa, Oekotex Stiftung, Orange Culture, Peek & Cloppenburg, Pitti Uomo Firenze, Polimoda, Puma, PwC, Quantis, Rat für Formgebung, Retraced, Rudolf AG, Studio One Eighty Nine, Swarovski, Sympatex, Textilwirtschaft, The Fabric Of Reality, The Prince’s Foundation, Tiger Of Sweden, Tonello, Transformers Foundation, UBS, Unicredit, UN Capital Development Fund, United Nations Secretary, Veit, Vogue, Welt Icon, William Fan, WWD, Yoonatech




Download press release here: