Frankfurt Fashion Week comes to a successful conclusion
Economic Affairs Officer Stephanie Wüst is proud of her city’s creative industry and fashion scene – Frankfurt can do fashion, and it has established its very own ‘Frankfurt-style’ Fashion Week.
Last week Frankfurt hosted the biggest fashion event ever to have taken place in this city on the banks of the river Main. The last seven days have also seen numerous additional events inspired by the excitement and good vibes surrounding the fashion world.
Frankfurt Fashion Week clearly demonstrated that the city of Frankfurt and its fashion scene need this event as a platform and showcase. New and aspiring designers such as Samuel Gärtner, as well as established names such as René Storck, Anja Gockel and Albrecht Ollendiek, all felt very much at home here.
This is a fantastic opportunity to establish Frankfurt as a lifestyle and fashion city. With its world-famous skyline as a backdrop, it has proven to be a fashion runway with a unique and multifaceted character. Fashion Week included many creative fashion events and runways, as well as art and design projects – all of them with a focus on emotionality, sustainability and versatility. Frankfurt’s citizens had the chance to enjoy both the fashions and their designers up close. The Frankfurt Fashion Week proves that the fashion world isn’t aloof. It’s approachable, sustainable and affordable.
Frankfurt Fashion Week and its 121 different events, 52 of them with free access to the public, and 39 event organisers provided a stage for international talents and sent out an important message to fashion fans around the world with its focus themes of ‘Sustainable Fashion/Design & Art’. 123 designers, 88 of them based in the Frankfurt region, inspired their guests with shows, projects and activities during Frankfurt Fashion Week.
Numerous events, including the Frankfurt Fashion Lounge orchestrated by fashion entrepreneur Sevinc Yerli, as well as fashion shows by René Storck, Anja Gockel, Albrecht Ollendiek, Samuel Gärtner and many other designers, many of them young newcomers, provided both a platform and visibility in the city. There were also presentations and open studios where guests could explore and experience the worlds of fashion and sustainable design. It’s important to emphasise the immense involvement and support of the Frankfurt fashion sector, without which Frankfurt Fashion Week would not have been such a resounding success. Other events which took advantage of the Fashion Week platform and were successfully integrated into it included Fair Fashion Days, Transforming Frankfurt Fashion, FACES of Frankfurt, Skateweek and LEA.
Special offers for interested visitors included the Into Design guided spotlight tours through Frankfurt’s creative art scene and the Voilà – Fashion Designers in Frankfurt fashion booklet containing information about the Frankfurt Fashion Week designers and top fashion addresses.
Economic Affairs Officer Stephanie Wüst is delighted that Frankfurt Fashion Week 2022 was so successful, emphasising, “This year’s Fashion Week once again demonstrated what an amazing, innovative and closely networked fashion design sector our city has. And the numerous events helped people to recognise Frankfurt’s USPs. That was our main objective. Frankfurt is an exciting city: urban, creative and international. I’m delighted that Fashion Week generated so much interest and proud of our creative industry and fashion scene. We’re already working on the future of Frankfurt Fashion Week.”
Managing Director of Wirtschaftsförderung Frankfurt, Oliver Schwebel, whose highly motivated team coordinated all the Frankfurt Fashion Week partners and organised the event in collaboration with the Economic Affairs Department, summed up: “It’s fantastic that the team was able to put together such a great event in Frankfurt at such short notice. It had an incredibly diverse and interesting programme with lots of engaging highlights for guests. Now it’s time to evaluate the results, draw the right conclusions and base our future decisions on them.”
We’ve all been very encouraged by the positive feedback. Our city has shown that Frankfurt Fashion Week definitely deserves its place in the annual fashion event calendar. It is a platform that Frankfurt-based designers and the entire ecosystem have long wanted and dreamed of.