14.10.21

High Five

Back to business. With five trade shows. Combined in one place. Neonyt, Premium, Seek, The Ground and Val:ue – from 17 to 21 January 2022 the trade show formats of Frankfurt Fashion Week will provide a platform for all market segments in the fashion industry. 

Frankfurt am Main, 14 October 2021. Five leading trade shows, all at a single place for the first time: during Frankfurt Fashion Week, from 17 to 21 January 2022, the whole fashion industry and enthusiasts will be coming together at the Frankfurt Fair & Exhibition Centre. Contemporary trade-fair concepts, multidisciplinary conferences, innovative lifestyle events – all this awaits the visitors to Frankfurt Fashion Week in January. Plus, with curated city events, parties, receptions and pop-ups in off-site locations, Frankfurt Fashion Week will be extended over the whole city centre.  

“After the coronavirus crisis, the fashion industry is celebrating its rebirth in Frankfurt. Retail, labels and representatives of the industry can hardly wait to see each other back again in person. Back to business is the headline for me. Orientation, inspiration, networking: Frankfurt Fashion Week unites all that, bundled into a power house in one place – multidisciplinary, in an atmosphere of partnership, and full of variety for all areas of the market”, says Detlef Braun, Member of the Executive Board of Messe Frankfurt. Relevant and future-oriented – each of the five trade shows will meet this need in their own way and for their target group and community: staged progressively and with a strong international orientation. “Frankfurt Fashion Week is a trade and market place of purpose and ideas for all relevant multipliers – from the early adopters to the professionals, for B2B and B2C. The response is incredibly high, and we already know that in January we shall be setting out exhibition halls full of inspiration, innovation, emotion and storytelling”, says Anita Tillmann, managing partner of the Premium Group.  

Five formats for success 
• Premium, the international fashion-business platform for advanced contemporary women’s and men’s wear.
• Seek, defining the zeitgeist as the most progressive trade show,
• Neonyt, the leading business and communication platform for fashion, sustainability and innovation.

Neonyt, Premium and Seek are the successful formats which have indelibly marked the international fashion market over the past years. In January they will be showing for the first time in Frankfurt am Main. They will be supplemented by two new trade show events:

• The Ground, a B2C festival for the next generation – young, optimistic and conscious-oriented. The three-day event offers brands an opportunity to exhibit purpose-driven stories and products in an interactive way. Along with the thematic focus on fashion, in addition brands from the wellbeing, beauty, mobility and technology sectors will be showcasing innovative products and solutions. 
• Val:ue, the homebase for quality and lifestyle fashion in the mainstream sector. Along with new looks and pioneering trends from the men’s and women’s wear, shoe, leather goods, accessories and lifestyle segments, Val:ue will also incorporate professional sourcing solutions. At Apparel Sourcing in Fashion@val:ue firms both established and up-and-coming, will be showing the whole range of high-quality garment manufacture, plus pioneering trends and new developments in manufacture and sourcing. 

Striking architecture
The trade shows at Frankfurt Fashion Week will extend across three of the most imposing exhibition halls at the Frankfurt Fair & Exhibition Centre, featuring an impressive view of Frankfurt City: Seek will be in the iconic Hall 1 of architect Helmut Jahn, who also designed the Frankfurt Messeturm Tower behind it. The two-storey, ultra-modern Hall 3, with its cantilever-roof construction, pillar-free concrete floor space and fully glazed front will unite Neonyt, Premium and The Ground, plus the Fashion Tech conference as well as the FashionSustain conference and the new Advanced Fabrics platform at Neonyt on two levels. Advanced Fabrics at Neonyt is a progressive sourcing platform for material innovations, new technologies and sustainability, on which the most pioneering suppliers of fashion will come together with buyers, designers, content creators and fashion professionals. Val:ue will be held in the elliptically-shaped glass construction of the Forum.  

Confirmed brands
Business trading with the key players in the industry – numerous brands have already confirmed their participation in the trade shows at Frankfurt Fashion Week, including Absolute Cashmere, Better Rich, Buffalo, Copenhagen Studios, Ecoalf 1.0, Herrlicher, Inuikii, Kennel & Schmenger Schuhmanufaktur, Liv Bergen, Olymp Signature, Panofola, D´Oro 1886, Roeckl, Vic Matie and Zespà at Premium and Anerkjendt, Arys, Ben Sherman, Blundstone, C.O.F. Studio, Ecoalf, Edwin, Farah, Fila, Happy Socks, Hestra, K Swiss, Kings of Indigo, Le Specs, Merz B Schwanen, Novesta, Orbitkey, Palladium, Pendleton Woolen Mills, Pyrenex, Sandqvist, Shu, Stutterheim, Ucon Acrobatics, Unfair Athletics, Uniform Bridge and Veja at Seek. Well-known top labels for sustainable fashion will be at Neonyt, including Bleed, Blutsgeschwister, Dawn Denim, Dedicated, Derbe, Dilly Socks, Got Bag, Lanius, Lovjoi, Mela, Mud Jeans, Nat2. 

Frankfurt Fashion Week will unite these brands not just physically, but also ideally. It sees itself as a knowledge platform covering every aspect of sustainability, encouraging the fashion industry in an impetus towards a more sustainable, future-led transformation of the fashion business and to commit itself to the Sustainable Development Goals by 2023. As the presenting partner, Frankfurt Fashion Week has the United Nations Office for Partnerships and the Conscious Fashion Campaign on its side. 

Frankfurt, creative city
Culture, art, cooking, shows, parties, awards and concerts – the festival platform AAAREA, launched by Frankfurt Fashion Week, designed and realised by eleven well-known Frankfurt agencies from the event, marketing and communication sectors, will make use of all of Frankfurt’s “areas” in an interdisciplinary way. The city will become a playground, an international stage for the fashion industry and local players. 

Safety is top priority
Restrictions due to Covid-19 are still to be expected at major events. The health of all exhibitors, visitors and employees at Frankfurt Fashion Week is therefore at the forefront of all planning. Frankfurt Fashion Week has drawn up a scheme covering detailed medical and organisational measures. 

Let’s get started! 
The designs are there. The most important players will be taking part. Messe Frankfurt and Premium are ready for the first physical kick-off from 17 to 21 January 2022 in the business and creative hub which is Frankfurt am Main. With its ecosystem of trade shows, conferences, showcases, events and the FFW Studio, Frankfurt Fashion Week will establish Frankfurt as the international lifestyle hotspot for fashion, design and sustainability. Reform the future.





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