31.01.22

IN FUTURE, TOO: MESSE FRANKFURT WILL BE HOLDING FRANKFURT FASHION WEEK

Following the decision by the Premium Group to hold their trade fairs in Berlin again, the City of Frankfurt is confirming its commitment to Frankfurt Fashion Week. Messe Frankfurt, the City of Frankfurt and the State of Hesse are sure that the holistic concept of Frankfurt Fashion Week provides up-to-date answers to the needs of the market and will promote further the demands of the industry to build up a one-stop solution in Frankfurt. After the massive restrictions caused by the pandemic, trade fairs, market presentations, runways, conferences and events are planned to be held in the whole city in full for the first time in 2022. 

 Peter Feldmann, Mayor of the City of Frankfurt: “I am glad that Messe Frankfurt has organised Frankfurt Fashion Week from the start and will continue to do so. The two Frankfurt Fashion Weeks so far have shown: Frankfurt is a fashion expert. Frankfurt is creative, Frankfurt is international and Frankfurt emanates enthusiasm. That could be seen vividly at all the various events, whether digital or live. As a city in the centre of Europe, we are a magnet for talented minds from all over the world. The subjects of fashion, sustainability and retail are therefore Frankfurt subjects. I have no doubt: Messe Frankfurt brings the know-how to lead Frankfurt Fashion Week to a successful future.”      

“We regret this decision and at the same time are convinced that, with the holistic ecosystem of Frankfurt Fashion Week, we are providing the industry and all participants with an up-to-date and relevant product. The central location, the international textile network of Messe Frankfurt with over 50 events worldwide, our collaboration with the United Nations Office for Partnerships, and the strong creative industries here, are just a few of the many good reasons why. Although its restrictions were due to the pandemic, the launch elicited a very positive response in media and the industry and showed that we are on track. We shall shortly be approaching the industry and the media with further information. We have no reason to change the concept of Frankfurt Fashion Week in any basic way”, says Olaf Schmidt, Vice President Textiles & Textile Technologies at Messe Frankfurt. 

The integration of expertise and partnerships, offered by the so-called Texpertise Network of Messe Frankfurt with over 50 textile fairs a year world-wide, also reflects the actual verticalization of the fashion market. This enables Frankfurt Fashion Week to be internationally unique. Through its partnership with Conscious Fashion and Lifestyle Network, in collaboration with the United Nations Office for Partnerships, the consistent orientation of Frankfurt Fashion Week towards its two strategic pillars of “applied sustainability” and “applied digitalisation”, plus its focus on the Sustainable Development Goals, its devisors are addressing the central topics of the future in the whole industrial sector.


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