05.07.21

“REFORM THE FUTURE” – LORD MAYOR OF THE CITY OF FRANKFURT AM MAIN PETER FELDMANN, ANITA TILLMANN AND DETLEF BRAUN GIVE STARTING SIGNAL FOR FRANKFURT FASHION WEEK STUDIO

Frankfurt Fashion Week opens digital FFW STUDIO: over 200 international speakers, inspiring brand experiences, virtual showcases and live acts will be shedding light on the future-relevant topics of sustainability and digitisation. More than 72 hours of digital, curated fashion content spanning five days – to reform the future.

Frankfurt am Main, 5 July 2021.
“The FFW STUDIO is now open! From today, all eyes of the of the international fashion industry will be on our wonderful city of Frankfurt. What a special day! Everyone involved has done an outstanding job,” said Frankfurt’s Lord Mayor Peter Feldmann at today’s FFW STUDIO opening conference. Together with Anita Tillmann, Managing Partner of the Premium Group and Detlef Braun, Member of the Executive Board of Messe Frankfurt, Frankfurt’s Lord Mayor and the Chairman of the Board of Messe Frankfurt gave the starting signal for more than 72 hours of curated fashion content in a press briefing with journalist Sina Mainitz. The overall mood was also somewhat sentimental: “Just over a year ago, we announced that we would be establishing the new Frankfurt Fashion Week. Back then, none of us would have thought that we would have to postpone the premiere to January 2022 because of the global COVID-19 pandemic.” So Feldmann is all the more delighted that the Frankfurt Fashion Week team has initiated the FFW STUDIO as a response to this: “This progressive and forward-looking digital format shows the huge potential that we have for a Fashion Week here in Frankfurt after the pandemic.”

Up to and including Friday, 9 July 2021 and within the categories Tradeshows, Conferences, Game Changers and Beyond FFW, the FFW STUDIO will be bringing together global and multinational partners in Frankfurt am Main over a total of five days – from the United Nations Office for Partnerships, which makes the 17 Sustainable Development Goals more visible for companies, institutions, organisations and society, and the EU New Bauhaus Initiative to opinion leaders like Conscious Fashion Campaign, Fashion for Good and Global Fashion Agenda. In the FFW STUDIO, market players like Messe Frankfurt, Pitti Uomo and Premium Group will be engaging in a dialogue, joined by the leading fashion associations British Fashion Council, Council of Fashion Designers of America, Fashion Council Germany and Moda Italiana. Global corporations such as H&M, Jil Sander, LVMH, MCM, MyTheresa, Puma and PwC will also be represented, as well as major national and international media companies ranging from Burda and Condé Nast to the Deutscher Fachverlag and WWD.

Relevant, inspiring, future-oriented – FFW STUDIO
“Even in its digital-only format, our aspiration is radically progressive. We are accelerating the transformation of the fashion and creative sectors into modern, resource-efficient industries,” says Detlef Braun, adding: “That is also our claim – “Reform the Future”. And we aim to do this on a global scale. We want Frankfurt Fashion Week to play an active role in finding solutions to macrosocial challenges. Our interpretation of a new Fashion Week is a multidimensional ecosystem that represents the entire value chain – in one place and at one time.”

“I am proud of what the team behind Frankfurt Fashion Week has achieved in the past few months. Messe Frankfurt and the Premium Group are the perfect match and, together with stakeholders from the entire industry, we are achieving something that is truly unique: in the FFW STUDIO, relevant players and creative minds from retail and manufacturing, leading media companies, agencies, international associations, initiatives and numerous partners and sponsors are turning our vision of the future of the fashion industry into a digital reality. From conferences and workshops to brand experiences and virtual showcases to music acts – the FFW STUDIO is an epicentre for fashion, sustainability and digitisation. Relevant, inspiring, future-oriented,” said Anita Tillmann.

Live & on demand: FFW STUDIO streams
Following the opening press conference on Monday, the FFW STUDIO will be kicking off with live streams of three award ceremonies – first the “Future Fashion Leaders Forum Talks & Awards” by Textilwirtschaft magazine, followed by the Engelbert Strauss Fashion Award “FASH” and the Burda New Faces Award “Style” – before the first day of the FFW STUDIOS draws to a close with a special highlight, the Germany premiere of the MCM documentary film “The Remix: Hip Hop X Fashion”.

Programme highlights on the following days include the premiere of the conference “The New European Bauhaus – Werkstatt der Zukunft”, organised by the Fashion Council Germany in cooperation with Frankfurt Fashion Week, which will be opened by President of the European Commission Ursula von der Leyen on Tuesday, 6 July at 10:20 am. And from 11:30 am on Wednesday, 7 July, also the first Frankfurt Fashion SDG Summit, which will take place annually from now on and focuses on the United Nations’ Sustainability Development Goals – presented by Conscious Fashion Campaign, in cooperation with the United Nations Office for Partnerships. The line-up of the successful “Fashionsustain” conference format from the international hub for sustainability and innovation in the fashion sector spans three whole days. Together with Stefan Dabruck, CUPRA, the official automotive partner of Frankfurt Fashion Week and the youngest subsidiary from the Volkswagen Group, will also be streaming the CUPRA Music Lab into the FFW STUDIO on all days of the event.

Everything shown live in the FFW STUDIO over the five days will be made available to fashion enthusiasts after the event in the form of a series of on-demand videos on the website www.frankfurt.fashion – as a concentrated and high-quality summary of Frankfurt Fashion Week’s forward-looking topics. Selected highlights will also be posted on Frankfurt Fashion Week’s social media channels. Find the full FFW STUDIO line-up at: www.frankfurt.fashion/studio.

FFW STUDIO participants include:
3mbassy, Breuninger, British Fashion Council, Burda, Camera Nazionale della Moda Italiàna, Candiani, Capital, Chiemsee, Chloe, Condé Nast, Conscious Fashion Campaign, Council Of Fashion Designers of America, Deutsche Telekom, Deutscher Fachverlag, Der Spiegel, DiplomacyStudio, Ecoalf, Engelbert Strauss, Esther Perbandt, Euratex, Euretco Fashion, Fashion United, Fédération de la Haute Couture et de la mode, Fridays For Future, Fashion Council Germany, Fashion For Good, FAZ Quarterly, Global Fashion Agenda, Grüner Knopf, H&M, Heron Preston, Jil Sander, Lectra, Lenzing, London College of Fashion, Lukso Blockchain, LVHM, Marc O’Polo, MCM, Mytheresa, Oekotex Stiftung, Orange Culture, Peek & Cloppenburg, Pitti Uomo Firenze, Polimoda, Puma, PwC, Quantis, Rat für Formgebung, Retraced, Rudolf AG, Studio One Eighty Nine, Swarovski, Sympatex, Textilwirtschaft, The Fabric Of Reality, The Prince’s Foundation, Tiger Of Sweden, Tonello, Transformers Foundation, UBS, Unicredit, UN Capital Development Fund, United Nations Secretary, Veit, Vogue, Welt Icon, William Fan, Yoonatech


Download press release here: